Content Marketing

Engage your buyer with quality content that delivers an ROI to your business

There is a fundamental shift in the way we all create, consume and share content. For many businesses the process of devising content strategies and creating quality content is a challenging one that requires expert planning, copywriting and design skills, not always available in-house. At Quantify we help you plan and create quality content that will speak to your buyers.

PERSONALISE THE CONTENT EXPERIENCE

Your content strategy starts with defining your target buyers, often referred to as personas. You will need to have a deep understanding of your target buyers issues and challenges in order to develop content that will engage and delight them.

To get the most out of producing high quality content like white papers, eBooks, video, webinars, blogs and case studies you want to personalise the user experience. To do this at scale and on demand an investment in Marketing Automation will give you the capability to understand user content consumption and drive qualified leads for your sales team.

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Working with QUANTIFY

“71% of B2B tech marketers cite lead generation as their top content marketing goal."

author.pngB2B Content Marketing Trends Report

Create a Content Marketing Engine

Content marketing is a strategic endeavour that shouldn’t be left to chance. We help you figure out how to build a content strategy that will help you outperform the competition.

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Strategy

Identify an area where you can credibly build an audience for your content and define your tone of voice

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Plan

Develop story types and topics that help inform your audience. Create a editorial calendar to manage the process

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Create

Produce content formats that are expertly written and designed to map to each stage of the buyer journey.

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Distribute

Ensure your content is well optimised and distribute via your networks, social and paid channels

READY TO GET STARTED, REQUEST A CONSULTATION

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