ONLINE Lead Generation

Sales leads are the metric B2B companies rely on most because they turn into customers.

Generating leads, both quality and quantity, is now one of a marketer’s most important objectives. Increasingly they are measured on their contribution to revenue. As a result, marketing game plans need to focus on not only on building an audience, but converting that audience and delivering the agreed level of marketing qualified leads to the sales team.

An integrated approach to lead generation

Your website is a key hub and conversion point for leads. Your lead generation efforts start with the distribution of targeted content through organic search, social media, paid advertising, blogs and email marketing, kick starting your lead generation efforts.

By taking an integrated approach you will learn how each channel performs and can look to continuously improve performance.

The 4 elements of ONLINE lead generation

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Offers

Create compelling offers that your audience will value

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Calls to Action

Create visible CTAs that link directly to downloadable assets

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Landing Page

Create specialised pages that contain information about one particular offer

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FormS

Build customer forms to capture user data in exchange for the offer

Working with QUANTIFY

“Quantify played a key role in guiding the development of our lead generation website, delivering marketing campaigns and in our adoption of Hubspot. Their strategic input enabled us to successfully adopt an inbound marketing approach to lead generation. I would certainly recommend speaking to Quantify”

author.pngNeil Farish, CEO, Relaymed

Leads need to be qualified AS SALES READY

The majority of leads will not immediately become qualified for passing to Sales, so Marketing need to continue to engage these leads in ‘lead nurturing’ programs designed to further qualify them. Marketing automation technology is key to scaling and tracking lead nurturing programs.


Find out more

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