Sales leads are the metric B2B companies rely on most because they turn into customers.
Generating leads, both quality and quantity, is now one of a marketer’s most important objectives. Increasingly they are measured on their contribution to revenue. As a result, marketing game plans need to focus on not only on building an audience, but converting that audience and delivering the agreed level of marketing qualified leads to the sales team.
Your website is a key hub and conversion point for leads. Your lead generation efforts start with the distribution of targeted content through organic search, social media, paid advertising, blogs and email marketing, kick starting your lead generation efforts.
By taking an integrated approach you will learn how each channel performs and can look to continuously improve performance.
“Quantify played a key role in guiding the development of our lead generation website, delivering marketing campaigns and in our adoption of Hubspot. Their strategic input enabled us to successfully adopt an inbound marketing approach to lead generation. I would certainly recommend speaking to Quantify”
The majority of leads will not immediately become qualified for passing to Sales, so Marketing need to continue to engage these leads in ‘lead nurturing’ programs designed to further qualify them. Marketing automation technology is key to scaling and tracking lead nurturing programs.