Marketing Automation

Scale your marketing program. Deliver More Qualified Leads to Your Sales Team

Marketing automation is driven by data. Through gathering deep data insights over time about your prospects you can deliver personalised user journeys and experiences to nurture leads, identifying your best sales opportunities.

Marketing Automation Software

To scale your marketing program to deliver truly personalised marketing for hundreds, if not thousands of leads, in real time requires sophisticated marketing software to capture, analyse and deliver targeted content based on individual user behaviours. Marketing automation software such as Hubspot, provide the infrastructure that allows the modern marketer to scale their marketing programs quickly and easily, reducing the cost of lead and customer acquisition.

Key Elements of Marketing Automation

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Data Analytics

Build up a detailed picture of your leads' activity over time, including their interactions with your business.

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Personalisation

Deliver personalised buyer journeys, content and experiences based on understanding user behaviour.

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Lead Nurturing

Build automated workflows that help scale quickly engage, and identify your best sales ready prospects

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Connect to Sales

Deliver marketing qualified leads to the sales team for conversion direct to your CRM system.

WORKING WITH QUANTIFY

“Quantify greatly supported Bird.i in our go to market phase, playing a key role in developing our lead generation website, marketing content, campaigns, and launch. In the 3 months post launch we achieved a 100% uplift in traffic and leads.”

author.pngAndy Mason, Commercial Director, Bird.i

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